lost-art-mattel-uno-new-card-design-concept-advertising
lost-art-mattel-uno-new-card-design-concept-advertising-packaging

uno
like never before

the uno 'like never before' campaign delivered thirteen new uno cards free within cobs popcorn products. the objective was to encourage gameplay and engagement amongst audiences, not simply to advertise to them. developed by lost art, the project included creating new rules and artwork for the classic game.

campaign, product


strategy lead—axel moline
design—chris hopkins
commissioned by—mattel