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david byrne
reasons to be cheerful

talking heads founding member david byrne approached lost art to assist in developing the creative direction for his 'reasons to be cheerful' project. commencing as a series of talks and expanding to become a digital platform, reasons to be cheerful shines light on positive happenings around the world—including the release of david's new album 'american utopia'.

branding, campaign


art direction—david byrne & chris hopkins
design—chris hopkins
production—steph smith